// ============================================================ // FORME AESTHETICS — Pages // ============================================================ const { useState: useS, useEffect: useE, useRef: useR, useCallback: useC, useMemo: useM } = React; // ════════════════════════════════════════════════════════════ // HOME // ════════════════════════════════════════════════════════════ function Home() { return (
{/* HERO — oversized type overlapping full-width image, very light warm overlay */}
Mayfair, London — est. MMXIX scroll
{/* image full bleed */}
{/* overlapping headline */}

A practice
of considered
beauty.

{/* below the image */}

Forme is a Mayfair clinic for those who would rather look like themselves — only quieter, clearer, and a little better rested.

Treatments Book a consultation
{/* PRESS / CREDENTIALS BAND */}
Press & credentials
{/* FEATURED SERVICES STRIP */}
A small menu, made well

Three quiet beginnings, from our menu.

All treatments
{FEATURED_SERVICES.map((s, i) => )}

Hover any card to reveal investment. All treatments include consultation and aftercare.

{/* SOCIAL PROOF STRIP */}
From our patients

The first word is restraint.

{TESTIMONIALS.map((t, i) => (
“{t.quote}”
{t.author} · {t.role}
))}
{/* PHILOSOPHY TEASER */}
On our philosophy

We believe the most elegant intervention
is the one no one notices.

Founded in 2019 by Dr. Helena Verre, Forme is a medical aesthetic practice that prizes anatomy, time, and a sense of proportion above the loud signatures of modern beauty work.

Each patient is mapped, photographed, and reviewed quarterly. We treat the face as we would a quiet, expensive object — slowly, and with great care.

Read our story
{/* BOOKING CTA BAND */}
By appointment only

Begin with a
quiet conversation.

Forty-five minutes. £120, redeemable against treatment. Tuesday through Saturday.

Reserve a consultation
); } // ════════════════════════════════════════════════════════════ // SERVICES // ════════════════════════════════════════════════════════════ function Services() { return (
{/* Categories */}
{SERVICE_CATEGORIES.map((cat, i) => (
{/* Sticky header column */}
{cat.name}

{cat.italic}

{cat.blurb}

Book {cat.name.toLowerCase()}
{/* Pricing table */}
TreatmentDurationInvestment
))}
{/* FAQ teaser */}
Frequently asked

First time? Begin here.

Recovery, pricing, our cancellation policy, and the questions our concierge hears most often. Read before booking — or simply call.

Read our FAQ Book
); } // ════════════════════════════════════════════════════════════ // ABOUT // ════════════════════════════════════════════════════════════ function About() { return (
{/* Cinematic story */}

Forme began as a single treatment room, two days a week, above a tailor on Savile Row. Helena Verre had returned to London from a decade of teaching at a hospital in Lyon, and was looking for a way to practise medicine on a different rhythm.

Patients arrived for one treatment and quietly returned for another. By 2022 the practice had taken its current home — five rooms, a courtyard, a library — in a Georgian townhouse on Mount Street, two minutes from the Connaught.

Today, Forme treats roughly forty patients a week. We do not advertise. We do not run promotions. We do not sell skincare we have not personally tested for at least six months.

{/* Owner profile — large portrait */}
Dr. Helena Verre

I would
rather say no.

Helena trained at King's College London, completed a residency at Hôpitaux Universitaires de Strasbourg, and held a senior teaching post at Hospices Civils de Lyon for nine years before returning to private practice.

She is a Fellow of the British College of Aesthetic Medicine, a JCCP-registered practitioner, and a quiet advocate for raising the regulatory standard of injectable medicine in the UK.

Press & speaking
{/* Philosophy statement */}
Our philosophy
“The best work in aesthetic medicine is the work that returns a face
to itself — only slightly more rested, slightly more itself, slightly more still.”

From the Forme Practice Manual, page 3

{/* Certifications band */}
Regulated & accredited All practitioners GMC- and NMC-registered
{CERTIFICATIONS.map((c, i) => (
{c}
))}
{/* Team grid */}
Behind the door

The hands you'll come to know.

A small, settled team. Every member has been with Forme for at least two years — and is selected as much for their temperament as their training.

{TEAM.map((m, i) => (

{m.name}

{m.role}

))}
); } // ════════════════════════════════════════════════════════════ // GALLERY // ════════════════════════════════════════════════════════════ function Gallery() { const [filter, setFilter] = useS('All work'); const [lightbox, setLightbox] = useS(-1); const filtered = useM(() => ( filter === 'All work' ? GALLERY : GALLERY.filter(g => g.cat === filter) ), [filter]); // keyboard nav useE(() => { if (lightbox < 0) return; const onKey = (e) => { if (e.key === 'Escape') setLightbox(-1); else if (e.key === 'ArrowRight') setLightbox((lightbox + 1) % filtered.length); else if (e.key === 'ArrowLeft') setLightbox((lightbox - 1 + filtered.length) % filtered.length); }; window.addEventListener('keydown', onKey); return () => window.removeEventListener('keydown', onKey); }, [lightbox, filtered.length]); return (
{/* Filter bar */}
{GALLERY_FILTERS.map(f => ( ))} {filtered.length} works
{/* Masonry */}
{filtered.map((g, i) => (
setLightbox(i)}>
))}
{/* Lightbox */} {lightbox >= 0 && filtered[lightbox] && (
setLightbox(-1)}>
e.stopPropagation()}>
{String(lightbox + 1).padStart(2, '0')} / {String(filtered.length).padStart(2, '0')} {filtered[lightbox].label} ← → · Esc
)}
); } // ════════════════════════════════════════════════════════════ // CONTACT // ════════════════════════════════════════════════════════════ function Contact() { const [sent, setSent] = useS(false); return (
{/* Left: details + map */}
The Clinic

14 Mount Street
Mayfair
London W1K 2RJ

Hours

Tue – Fri · 10 – 19
Saturday · 10 – 17
Sunday & Monday · by request

Follow
    {['Instagram · @formeaesthetics', 'TikTok · @formeaesthetics', 'Pinterest · /forme'].map(s => (
  • {s}
    • ))}
{/* Map placeholder */}
Open in Maps →
{/* Right: form (Formspree) */}
Concierge enquiry

Write to us.

The concierge reads every note. We reply within one working day.

{sent ? (

Thank you.

Your note is on its way. We shall reply within one working day.

) : (
{ e.preventDefault(); setSent(true); }} style={{ display: 'flex', flexDirection: 'column', gap: 28 }}>